On the 15th of April 2019, the famous cathedral Notre Dame in Paris caught fire. I want to recall the digital discourses around the fire and demonstrate how a closer look at them shows the state of our current social, economic and political situation.


At 6:20 p.m. local time on Monday, 15th of April 2019, a fire alarm went off in Notre Dame. With the flames, the news started spreading. After nine hours of what seemed to be the entire western atmosphere holding its breath, the fire had been extinguished.


I woke up to my Facebook feed full of people sharing their thoughts about this tragedy. I scrolled past countless “my heart is broken” and “this is so sad, I am in tears” statuses and was spammed by hundreds of videos showing the Notre Dame on fire.


It was this tweet that caught my attention: BREAKING: CNN can now confirm the Notre Dame fire was caused by an act of terrorism. Tune in to CNN for more coverage. 


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Another terrorist attack hitting Paris? I immediately searched for more news and found tweets by FOX News that supported this headline. Digging deeper, it was not long until I found French Prosecutor Rémy Heitz’s statement saying that “nothing shows that it’s an intentional act,” and that the start of the fire was “likely accidental.” The fact that fake tweets had made it into my feed means that people I know do not fact-check  the news they share. Once some (very) fake videos of the burning Notre Dame with an edited audio track shouting Allahu Akbar (Arabic for “God is great”) made its way to twitter, an anti-Muslim conspiracy was born.

So here are the first two lessons that the Notre Dame fire taught me about digital conversations:
1. People blindly trust the headlines that they read on social media without doing their research.
2. We, as a society, are so used to the ‘Muslim terrorist’ narrative that the media feeds us, that we readily buy into any anti-Muslim propaganda instead of questioning the legitimacy of some dodgy audio tracks and tweets that are easily faked. This “no surprise it was those Muslims” attitude proves that the media fails to label far-right terrorists as what they are: Terrorists. If we called all ‘terrorists’ terrorists, we would not assume that an act of (alleged) violence was by default committed by Muslims, simply because statistically they are not the most violent demographic/religion there is. This is a reminder that islamophobia is rife and the media is biased. 

(Click here if you want to read more about fake news surrounding the Notre Dame incident)

TuesdayNoon.jpgWhat really struck me was the news of two “heroic French men who helped save this globally beloved monument.” Within hours of the Notre Dame burning down, two of France’s wealthiest men – François-Henri Pinault and Bernard Arnault  – had pledged 300 million €  for the restoration of the cathedral. Soon after these men – who are rumoured to be rivals – made their donations, another wealthy French family called Bettencourt-Meyer family donated yet another 200 million €. 

So even before anybody could precisely estimate how much the entire restoration effort would cost the donations were already adding up to half a billion Euros.

Bernard Arnault is Europe’s wealthiest man and supposedly the fourth-richest human being in the world. François-Henri Pinault net worth lies at 30 billion €. The Bettencourt-Meyer family is a shareholder of L’Oreal and their net worth lies at about 53 billion €. All of those families are linked to luxury brands which are deeply connected with France, such as L’Oreal, Gucci, Saint Laurent, Louis Vuitton, Moët Chandon, Bulgari and Balenciaga. While I do not know the exact motivation behind their ‘generous’ donations, François-Henri Pinault’s statement that “this tragedy affects all French People”  seems like a spectacle motivated by prestige and marketing. I am sceptical of this ‘concern’ and willingness to ‘rescue’ a symbolic building that represents the ‘greatness of French history’ whilst also hoping that their names and brands will be immortalised as saviours of the nation.

Studies from 2017 show that about 8.8 million French citizens live below the poverty line. Among those who struggle the most are single mothers and the elderly. Even though these people are living in poverty, the French government tells them that there is simply not enough money to fix social inequalities. Meanwhile the super rich French families might even get a great tax break out of this, since charitable donations benefit from a 60 percent tax deduction in France. This shows that, instead of trying to close the growing gap between the very poor and the very rich, governments still provide the upper 1% with countless advantages. The Pinault family said that they renounce any tax advantage that this contribution might give them, but the Arnaults and Bettencourt-Meyers have been quiet about this issue.

Charitable acts are often used as PR strategies. As long as humanitarian or environmental crises are being tackled by such marketing stunts, I don’t complain about it. However, the Notre Dame incident did not harm any human beings nor is it an environmental issue. While we have so many real tragedies happening without live stream media coverage, people from all over the world are sending not only their thoughts and prayers, but also their money to Paris. The online magazine fluter shows that 880 million € were donated to Notre Dame in less than 48 hours. In contrast, Sea-Watch, an association which saves refugees from drowning in the Mediterranean Sea, was only able to get 1,6 million € in one year.

We need to set our priorities straight, dedicate time to inform ourselves about serious situations and spread awareness so that millionaires such as the Arnaults and Bettencour-Meyers understand that if they want to donate, even if it is for publicity reasons only, these are the topics we really care and talk about.


I decided to turn to my social media and ask the following questions on my insta story:


8 people answered this question with YES, 75 people said NO.
This is how they explained their answers:

“YES”: a) I did donate but I also donate for other charities.
b) I think it is nice that people want to rebuild a historical building.
c) I would like to donate but I do not have enough money.
“NO”:  a) There are more important issues to talk about and spend money on.
b) It’s only a building I do not understand the whole fuzz.
c) Why would I donate money to the Catholic Church which is one of the richest institutions on this planet?

Judging from these digital conversations, I realised that people are quick to formulate their opinions based on misconceptions. For example: Since France prides itself on being supposedly the most secular country in the world, which strictly separates public interests and religion, one might assume that the Catholic Church will have to pay for the reconstruction. In reality, the French government is responsible for all churches that were built before 1905. The reasoning behind this stems from the French revolution which separated state and church and took away the church’s political power. Therefore, all big buildings belong to the French state and thus the state will have to pay for all costs of the reconstruction attempts.

The Vatican never pays for such incidents. Many people believe that its estimated 10 – 15 billion € estate translates in some sort of responsibility; it has bee criticised before that especially non-famous churches in suburbs or rural areas need to raise money on their own if they want to renovate their buildings. Thus, if people did their research before getting involved in online debates, the digital discussion could have focused on the Catholic Church not using its wealth to save one of its monuments instead of simply shaking it off as “the church has enough money anyways”.

ThursdayOf course there are also those who decided to give money. Especially in regards to non-French donators, we need to ask why they feel the need. Is it because France, as a result of carrying out its civilising mission when colonising the world alongside Britain, established itself as the mother of all nations, the role model for culture and language and nationalism? This colonial thought is still alive and well inside and outside of France, a country that has always projected its culture onto others under the mantle of universalism, liberté, égalité and fraternité, thereby creating the paradox of seemingly being all-inclusive and simultaneously superior. French culture is for everyone and so is French architecture (and donations for it). However, the French identity, that Notre Dame is claimed to be the symbol for, is exclusively white Christian French. Yet the world feels strongly connected to it. 

While the century old history of Notre Dame is easily remembered and mourned, the history of looting artefacts from former colonies and (continuous) French imperialism are just as easily forgotten (read: silenced). For example, how many of these foreign donators are willing to pay for Palmyra, a historical site that was ruined by France before ISIS? People do not usually care to help another country rebuild their heritage, however France still is an imperial power, especially culturally. Notre Dame is not any Church, it is French, it is Catholic, it is built by and for white people. The world has for centuries been taught that this is the highest form of civilisation that we should all aspire to and it cares more about sustaining this symbol of white globality than sending money to the people in Mozambique (because what have they done for humanity, right?).

The same day that Notre Dame burned, so did the Al-Aqsa mosque in Jerusalem, the third-holiest site in Islam. When looking at articles about the mosque burning, the date is referred to as the same date as Notre Dame; when reading about Notre Dame, there is no mention about Al-Aqsa. The reason for this is the arrogant assumption that European news are world news and European losses are world losses, but when a mosque burns it’s a Muslim disaster. White symbolism and the illusion of whiteness as the default global culture and identity is a colonial remnant that we all need to unlearn and we should start by not donating our money to one of the richest countries in the world.

friday.jpgAside from personal memories that one might associate with the cathedral, the digital discourses around the fire are shaped by uninformed and biased fake media that especially target and demonise Muslims. We see an emergence of  questionable heroism that celebrates the winners of colonialism and capitalism and leaves poor people behind, through prioritising rich over poor and west over everyone else. Furthermore, this incident illustrates the hypocrisy of France’s supposed secularity and the continuation of colonial thinking across the world that sees France as a mother nation to look up to.

It is worth noting that most people grieve the loss of art more than the Christian heritage. Where is the humanity in giving money to rebuild a work of art instead of saving another human’s life (for example those who are still displaced two years after Grenfell burned, a building that unfortunately wasn’t as artistic as Notre Dame)?

European symbolism is still valued over non-white life, and unwarranted gestures by rich men silence the needs of poor people. 

Sunday.jpgRemember this post when observing the digital conversations discussing this heartbreaking incident.


Words by Hannah Wolny and Amuna Wagner

Layout by Hannah Wolny 

Posted by:KANDAKA

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